Do you know the story of John Paul DeJoria, the co-founder of Paul Mitchell?
He started out at the bottom. Early in his life his parents divorced, he was doing poorly in school and he joined a street gang. A teacher even told him “you’ll never succeed at anything in life”.
In 1980, he was living out of a car when he and hairstylist Paul Mitchell got together and, with a $700 loan, they started the John Paul Mitchell Systems line of hair care products.
Today, his net worth is around 3 billion dollars.
How did he do it? Well, according to this recent article in Forbes magazine, “He works hard and gives back as much, if not more than he takes in. With each undertaking, he thinks not only of how much money can be made, but how he can help people, animals and the environment. Each business decision is always in line with a philanthropic decision.”
He did it because he’s very good at giving and thinking about others. In another article for Business Insider, John Paul said this:
“If I had to pick one moment that truly felt amazing, it was when I helped Mobile Loaves & Fishes build gardens and homes for those in need of shelter and food…I helped give someone a place to live, a garden to work at, and another chance at life. To this day, that’s where I feel most fulfilled in life. It’s having the ability and resources to provide more resources to those in need.”
I love great hair. A thousand times yes, we are all about great hair and esthetics at our salon. But as I’ve always said, beauty goes much deeper than what’s on the outside. Actually, the beauty inside is what counts most.
John Paul DeJoria gets this too, which is another reason why we love their company and products. From the quality of their products, to their treatment of animals or their care for the environment, they show how caring for others is not just good business. It’s the best business.
That’s why at Eliegante we’re so pleased to be a Paul Mitchell Focus + salon.
